top of page


My intense, disciplined, yet seemingly effortless approach to major advertising shoots is a paradoxical gift from my years in high-fashion photography. It's amusing to hear my peers in advertising photography express how demanding multiple set-ups per day can be, a regular occurrence in my fashion days. That period honed my skills in weather adaptability, deadline adherence, maintaining on-set composure, ensuring client and team ease, and producing consistently stunning shots.

Fashion photography no longer holds the same charm for me. I now selectively engage in fashion projects that I find meaningful, avoiding the soulless e-commerce shoots. While my fashion era is mostly behind me, the rare fashion assignments I undertake are done with purpose. The lessons from my fashion career give me a distinct advantage over photographers who haven't had such experiences.

    bottom of page